Product Marketing:
Showcase, Engage, Convert.

Give technical buyers hands-on experience with your product, without the hassle and complexity you’ve come to expect. Let Heropa do the heavy lifting.

The challenge: Keeping technical audiences engaged

Marketing to technical buyers is no easy feat. They demand hands-on experiences to truly evaluate a product’s value, but complex setup processes and low engagement often hinder success.

How Heropa can help

Heropa bridges the gap between technical complexity and effective buyer engagement. By eliminating setup challenges, Heropa lets you focus on showcasing your product’s real value. 

Instant product access

One-click access to pre-configured labs allow prospects to get hands-on, anywhere.

Engagement metrics

Gain actionable insights into how users interact with your environments.

Scalable demos and trials

Support large webinars, conferences, and meetups effortlessly.

Offer seamless trial experiences to buyers

Heropa enables you to deliver hands-on access to your product without technical barriers. Create fully configured environments that:

  • Allow buyers to explore without setup distractions.
  • Highlight key use cases and workflows tailored to their needs.


With Heropa, the first impression isn’t the complexity—it’s the excitement of discovering your product’s potential.

Create engaging webinars that stand out

Run webinars where every participant has their own environment, perfectly aligned to your product story.

  • Enable real-time engagement as attendees follow along in personalized environments.
  • Reinforce your messaging with hands-on experiences that leave a lasting impact.


Your product isn’t just shown—it’s experienced.

Immersive demos for conferences and meetups

Turn events into interactive showcases by providing temporary access to your product.

  • Distribute environment access effortlessly during events.
  • Empower attendees to explore post-event with defined time-limited trials.


Heropa transforms passive viewers into engaged participants.

Engage buyers with hands-on experience

Let Heropa help you bridge the gap between technical complexity and buyer engagement.

OVERVIEW & FEATURES

Get an overview of the simple, all-in-one virtual labs platform

Instructor-led training at its best.

Access hands-on lab environments from anywhere, with no installation required

Efficiently manage lab deployment with reusable blueprints

Offer dedicated environments for self-paced hands-on experiences

Robust dashboards and reports to make informed decisions and demonstrate impact

Distribute app credentials to learners for a seamless lab experience

Issue training credits for prepaid access to training with maximum flexibility

Share templates with external partners whilst ensuring consistency and control

View product news and updates in our changelog

Connect Heropa to your Existing tech stack to deliver a seamless experience

TEAM

Discover how training teams use Heropa to engage learners and improve training ROI

See how sales engineers use Heropa to increase deal speed and win more customers

Explore how to build advocacy and demand with engaging hands-on sessions during marketing conferences and events

USE HEROPA FOR

Deliver instructor-led training and monitor learner progress with hands-on labs in real-time

Offer guided, self-paced training experiences where learners can get hands-on with your software

Easily create tailored, hands-on demo & POC environments, with in-built monitoring and cost control

Run workshops and events with confidence with simple and reliable access to hands-on labs

Quickly spin up sandbox environments that replicate production for Development, QA and troubleshooting

Unlock innovation using pre-configured hands-on lab environments with maximum flexibility

Help partners succeed with advanced tools to manage partners and fuel their growth

LEARN

Discover the latest on virtual labs, product news, and more

Meet some of the leaders transforming their training and sales with Heropa

A guide to key terms relating to virtual hands-on labs

Resources to help you understand how hands-on labs work and the value they bring

Resources for customers

Everything you need to know about using Heropa

Integrate Heropa seamlessly to your app using our API

featured resource

Learn how Cellebrite, a leader in digital intelligence and investigative analytics, uses Heropa to scale and innovate their virtual instructor-led and self-paced training.

DISCOVER

Meet the company dedicated to simplifying the delivery of hands-on software experiences

Our address and contact information – get in touch!

See what our customers are saying about Heropa